What is retargeting?
Retargeting is an online advertising strategy that aims to re-engage visitors who left a page with or without performing an action (i.e. purchasing a service/product, filling out a form, clicking on a particular button, etc.).
Social media platforms can segment these visitors by using Tracking Pixels, which are code snippets added to a webpage in order to gather specific data about users that land on that page.
Summary
Click on one of the topics below to learn more:
Why retarget my Promotion Page visitors?
Rather than trying to attract first-time visitors, retargeting will help you focus on getting the ones that are more likely to buy tickets to your concerts, as they have shown some initial interest by visiting your Promotion Page.
This strategy also allows you to segment your Promo Page visitors into groups and use specific content to appeal to them based on what they did on your page in the first place (i.e. clicked on the RSVP button, on the Track button, didn't click any CTAs, etc.).
Retargeting your fans will garner you more clicks, and the reason is pretty straightforward: this approach nurtures your audience and lets you reconnect in a more meaningful way with these visitors who, for one reason or another, considered checking your upcoming events by visiting your page in the first place.
COMING SOON!
Target visitors from any of your pages on the Bandsintown ecosystem, including your Artist Profile and events pages.
How can I retarget my Promotion Page visitors?
We’ve made it really simple for you to re-engage previous Promo Page visitors and convert them to ticket-buyers. Here are the steps:
Step 1
On your Bandsintown for Artists Home Page click on the Toolbox tab on the left-side menu.
Step 2
Once on the Toolbox, click on the Get Started button under the Promo Page section.
Step 3
To make it real simple, we've already embedded the code snippets of the most popular Tracking Pixels (Facebook/Instagram, Twitter, TikTok and Google Ads), so no coding is involved. Just grab the Pixel ID from one of these platforms and copy-paste it on the specific field under the Retargeting section on this Promo Page configuration page.
Adding the different Tracking Pixels to the Promotion Page
Click on one of the platforms below to get the detailed step-by-step: