Bandsintown offers a Promote feature that allows you to target your fans by location, as well as fans of other artists that are similar to you. This is a great way to get the word out about an upcoming show, or tour and attract a new audience. Customizing your audience by music preference and location, and crafting effective email campaigns can also greatly expand your reach.

CREATING YOUR FIRST EMAIL CAMPAIGN

Once logged in to Bandsintown for Artists, click the “Promote” button on the sidebar.

Then click the “Sign Up” button on the Promote page.

Fill out your information in the form and click the “CREATE ACCOUNT" button.

This automatically opens the Campaign Creation form.

Your Order Name is only visible to you. You can choose a budget and target a specific audience by location. You will add Performing Artists and Similar Artists. The most important thing to do is enter a Send Campaign date and the date your event starts on.

You will see the Audience Summary in the right-hand corner. Click “Add Audience to Order” when you’re ready.

Your Audience will add to your cart. If you’d like to include more locations in your campaign, you can fill the form out on the same page and click “Add Audience to Order” when you’re done.

After you’ve added all of your Audiences, click “Save” to start editing your email!

Click “(edit)” next to Draft under the Design column.

Choose from any of our templates and start designing!

HOW DO I SUBMIT MY EMAIL CAMPAIGN AND WHAT HAPPENS NEXT?

Once you are satisfied with the targeting of your audience, click “Complete Order.” Your campaign will then be reviewed by the Bandsintown team, who will contact you using the info you shared from “My Account”.

After a campaign has been submitted, you will no longer be able to modify it so please review carefully before submitting.

HOW CAN I SAVE MY CAMPAIGN WITHOUT SUBMITTING IT?

At any point, you can save your campaign as a “draft”. This will add the campaign to your “My Campaign” dashboard and it will still be available for modifications and review.

ARE THERE SIZE CONSTRAINTS FOR EACH CAMPAIGN?

Our email marketing campaigns require a minimum audience size of:

• USA: 3,000

• UK: 1,300

• European Countries: 1,250

• Rest of world: 3,000

  SHOULD I CHOOSE A SMALL AND SPECIFIC AUDIENCE OR A LARGE AND GENERAL AUDIENCE?

  Your campaign is more likely to perform better if it’s displayed to the Bandsintown users who are most likely to be interested in your product or service. When you target each campaign to smaller, specific groups of artist fans or concert-goers you’ll be able to customize your campaign design so it’s more personalized and appealing to the audience you’re trying to reach.

  DO I HAVE TO USE ALL OF THE TARGETING OPTIONS?

  No, you don't have to use all of the targeting options at once. The only targeting option that is required is a country with at least one of the following: artist or a state, city or zip code. However, narrowing down your audience will ensure your ad is shown to the most relevant concert-goers for you campaign.

  HOW CAN I EDIT MY AUDIENCE?

  Once a targeted audience has been added to your campaign, you can edit it by clicking the edit button at the right of the audience line or even remove it from the campaign by clicking the delete button.

  HOW CAN I SPECIFY MULTIPLE DATES FOR THE EMAIL CAMPAIGN FOR DIFFERENT AUDIENCES?

  To specify multiple dates for your marketing campaigns, you can add multiple audiences to your campaign and select a different date for each audience in the calendar. Select ‘multiple email campaigns’ as your ‘Audience Type’, each audience you add to the order will be its own separate email;.