Facebook Adds Ticketed Live Streams, Waives All Fees
Facebook has added ticketed live streams and will waive all fees for the first year.
100% of the price of tickets to Facebook Live online events bought on the web and on Android in countries where the company has launched Facebook Pay will be paid to the creator.
Eligibility
Ticketed events are open to all Page hosts and Facebook is testing paid events with Messenger Rooms for more personal and interactive gatherings.
Pages hosts in 20 countries that meet Facebook’s partner monetization policies can start charging for online events.
Good News For Musicians
While music is not mentioned in today’s Facebook launch announcement – likely to avoid any hint of licensing improprieties – the new ticketed platform seems a strong option for many musicians.
Many have already built an audience on Facebook, and particularly if they and are willing to spend a little on boosts to promote their events, Facebook Live now combines streaming, ticketing, and a marketing platform in a single 100% free service.
Live streaming has become increasingly important to musicians both as a way to earn much-needed income and to connect with fans. In June, Facebook saw live broadcasts from Pages double compared to the same time last year.
It’s hard not to see how self-serve platforms like StageIt and Veeps who take 10-20% will not be hurt by Facebook’s new free offering.
Bandsintown Live Streaming Data Shows Facebook's Importance
35% of the more than 47,000 music live streams listed on Bandsintown since late March played on Facebook, according to new data shared by the popular music discovery platform.
“With in-person events unlikely to fully resume before the second half of 2021. Facebook’s commitment to enabling payments free of charge will have a meaningful impact on many artists’ ability to generate revenue and survive.”