Discover the marketing tools & tactics being used by some of our favorite artists to drive awareness, sell out tickets, and grow their audiences.

When it comes to promoting a tour, announcing a presale, and selling tickets, Playbooks are a fast (and free) way to get inspired to achieve your goals.

Sell out your tour like Steve Lacy

Learn how Steve Lacy drove more than 380,000 ticket clicks for his Give You The World Tour by integrating the Bandsintown Widget on his website and including the Smart Link in his announce messaging. Read more.

Announce a presale like Paramore

Learn how Paramore used Bandsintown Posts to boost ticket sales and create excitement around their North American tour. The Nashville-based group shared a presale code with their devoted fans, creating a surge of 2,141 new email opt-ins in a single day. Read more.

Announce your tour like Lil Wayne

Learn how Lil Wayne used Bandsintown’s Email Builder and Widget to drive awareness for his 2023 Tha Carter Tour. In just four days, he generated over 557,000 ticket clicks and sold out his tour while adding more than 15,000 new fans to his email list. Read more.

Explore more success stories from today's most innovative artists and tailor their strategies to grow your career your way.