The music business is extremely competitive and it’s never been harder for new artists to build their way up. Good marketing is essential for musicians that would like to develop a successful career and stand out. In many cases, what determines whether emerging artists will become a huge success or not depends on how they’re marketed. So, with that in mind, we’ve gathered a few tips that will help you get started, so take a look:

1. Learn everything about your fans

To make the most of your music promotion strategies, you must first find out who your fans are. Simple details such as your audience location and age can help you build a marketing plan that accurately reaches them. So, the more you analyze your data, the more insights you’ll have and the more you’ll get to know your fans. 

2. Connect with your followers

Whether you have 10 dedicated followers or 10 million, fan engagement is a fundamental part of sustaining a meaningful career in music. Connecting with your fans and making them feel unique will result in effective music marketing. An easy way to do so is by customizing your messages according to targeted segments. You can send a ‘shout-out’ to fans from specific locations, for example, or post a special ‘thank-you’ to your audience from previous shows. Strategies like these will help you gain new followers and keep current ones looped in and interested in what you’re doing (and more likely to share your content across their social network).  

3. Using Social Media to your advantage

If you’re trying to get the word out about a new album release or fans to show up to your live performances, social media is still a tool you can use to reach out to those people directly.

Paid ads on these platforms are the easiest way of accomplishing that, but other features like hashtags, meetup groups, Reddit threads and Facebook groups will help you get that exposure for free. 

4. Incorporating your fans into the process

Fans are always interested in knowing more about the artists they love. 

You can provide them with inside looks into your songwriting process, share a sneak peek on a new song you’ve been working on, promote an exclusive online Meet & Greet, to name a few. Publishing content like this creates buzz and increases your exposure while generating several opportunities for people who have never heard of you to discover your music.

5. Creating captivating non-musical content 

In today’s competitive music landscape, new listeners usually need more than just music to become fans. For instance, a cool video can make you stand out and grab internet users’ attention to introduce them to your music. Providing your fans with live content on channels such as Facebook or Instagram will keep them engaged and eager for more, resulting in daily visitors to your platforms. Videos on channels such as TikTok will help you become part of internet trends and approach younger audiences. Investing time into producing non-musical content to your listeners will help you make a more permanent impact that will, ultimately, result in new fans being reached and learning about your music.