What would you do if you discovered 70,000 extra fans on your mailing list you weren't aware of?

When English rock band Echo & The Bunnymen joined Bandsintown for Artists, they discovered a legion of 260,000 fans who had opted to follow them on the platform — 70,000 of which had opted to receive email notifications from the band — which had been growing steadily over the years from our discovery engine.

The band wasted no time and used our new Email Builder to create a customized campaign offering those fans a limited series of exclusive lyric prints handwritten by frontman Ian McCulloch.

The new fans were eager to support the band and pick up the exclusive prints. The results of the campaign were almost too good to be true:

“The features you provide with the Email Builder and the whole package at Bandsintown is something people would pay for, so for it to be free for artists makes using it a no-brainer. I just think it’s brilliant,” said the band's Social Media Manager Peter Allen.

Allen and his team had no problem switching over from their previous email platform either. With easy-to-use templates, a drag-and-drop editor, smart blocks, and helpful suggestions, the transition to using Bandsintown for their email marketing was seamless. The band was also able to import the email list they'd been building over the years to keep their new and existing fans alike in the loop about upcoming shows, new releases or merch drops, and anything else they want to share.

“Now that we have Bandsintown’s free Email Builder we’re canceling our current email platform and using that money more strategically," Allen said.

You can start driving results with our free Email Builder, now available in public beta, to make sure your fans don't miss out on your next big announcement.