Online streaming existed before the COVID era, but the technology has quickly become a vital tool for artists to increase their income and stay connected with fans.

During the Billboard Pro Spotlight Series, Fabrice Sergent (Bandsintown co-founder and managing partner) will reveal exclusive data from a new survey looking at all aspects of live music streaming monetization and its future.

Aug. 20 , starting at 9AM PT

Check out the list of panels :

• Creators In The COVID-19 Era: A Path Forward 

Mike Huppe, CEO, SoundExchange

• Now That We’re Live, How Do We Monetize: A Case Study With Underoath
  Billboard’s Taylor Mims sits down with the team behind Underoath’s online Observatory livestream series presented in partnership with Bandsintown.

  • Joel Cook, partner/chief creative officer, Tension Division

  • Randy Nichols, owner, Force Media Management

  • Taylor Mims, staff writer, Billboard

  • Tim McTague, guitarist, Underoath

• Livestreaming Data Deep Dive
  Three of the best-known brands in music data and analytics come together to discuss the trends and tracking of livestreaming’’s explosive growth.

  • Eric Frankenberg, chart manager (Boxscore/touring), Billboard

  • Fabrice Sergent, co-founder and managing partner, Bandsintown

  • Vita Molis, director of research and insights, MRC Data

• Music Industry Redefined: Shifting From Venues To Virtual
  The coronavirus has indefinitely sidelined the live-music business, forcing the $25 billion industry to rethink how fans and artists stay connected. This panel will discuss how key stakeholders make that transition and adapt and thrive in the new online paradigm.

  • Cisco Adler, founder, No Cap

  • Dave Brooks, senior director (touring/live entertainment), Billboard

  • Lee Rolontz, senior vp events and broadcast, Global Citizen

  • Micah Pueschel, lead singer/guitarist, Iration

• Pivoting In A Pandemic: Amplifying Diverse Voices In A Time Of Crisis
  The global quarantine represented a radical shift for the longtime concert promoter, who reacted in real-time to events unfolding around the country by curating a series of performances and discussions that kept fans engaged and empowered.

  • Gail Mitchell, executive director (R&B/hip-hop), Billboard

  • Brandon Pankey, VP business development and operations, Live Nation Urban

  • Marcus Allen, co-founder and partner, Broccoli City

• Unreal Environment: 12th Planet At The Stadio Virtual Venue
  Billboard goes behind the scenes of 12th Planet’s virtual concert experience. This panel will dissect the performance shot at Los Angeles’ Stadio studio with the help of video game engineers and narrative storylines, exploring the boundaries of video and crowd dynamic technology and the future of real-time concert experiences.

  • 12th Planet/John Dadzie

  • Drew Best, creative director, Immanent

  • Gopi Sangha, co-founder, Stadio

  • Tatiana Cirisano, reporter, Billboard

• Special Award Presentation: Heroes Of The Pandemic
  Billboard is honoring Richard and Demi Weitz with the Heroes of the Pandemic Award, created during the quarantine and presented exclusively to the creators of the Quarantunes series, which has raised over $7 million for charity and brought hope, connection and friendship to the music and arts community.

  • Richard Weitz, managing partner, WME, co-creator, RWQuarantunes

  • Demi Weitz, rising senior, Campbell Hall, co-creator, RWQuarantunes

Conference Access + 50% Off Billboard Pro

Billboard Pro members can attend ‘Live Music Streaming: The Future Is Now’ at no cost, along with any events in the new Billboard Pro Spotlight Series.

Non-members can use the promo code BITPRO for 50% off conference access plus a 1 year Billboard Pro membership that provides access to all Billboard articles, members-only content, data and insights.

Included are:

• Billboard Spotlight: 360-degree analysis & perspective on significant industry topics, with industry research & intel, and live discussions with industry leaders

• 250+ weekly Billboard charts and a 50 year archive

• Billboard Bulletin: the pulse of the industry, delivered every weekday. News coverage,

• Charts analysis and more from Billboard’s experts

• Weekly analysis of the charts and across the music industry, by Billboard’s top execs